No more guesswork. No more falling for diet culture tactics or misinformation.
With a science-backed personalized plan tailored to your body and your goals, you’ll get leaner, build muscle, and enhance your overall health. Plus, you'll gain the skills to manage stress effectively, fuel your body purposefully, and train with intention.
You’ll not only see the results—you’ll fall in love with the person you’re becoming.
1:1 COACHING & PERSONAL TRAINING
For those looking to break free from spinning their wheels, self-sabotage, and burnout, we’ll guide you to become the strongest, healthiest version of yourself—mentally and physically.
THE NEW ERA OF HEALTH & FITNESS COACHING
Thriving On Coaching offers a science-backed, personalized approach to help you finally break free from the cycle of quick fixes and extreme methods.
We know you’ve tried everything before, and we understand why you might be skeptical. But this time, we’re different. Instead of surface-level solutions, we dig deep to uncover what’s truly holding you back. Our approach combines proven strategies for managing stress, restoring balance, and building strength—mentally and physically—so you can achieve real, lasting results.
Real People. Real Results. And You’re Next.
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Holly
- Eating 900 calories MORE
- Lost 6 lbs
- Down 5 inches -
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Hannah
- Down 16.6 inches
- Dropped 6.7% body fat
- Gained 1.5% lean muscle mass -
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Tori
- Down 15 lbs lbs
- Dropped 15 inches -
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Joe
Lost over 50 lbs, PR'd in the gym countless times and created a better relationship with food while enjoying vacations, holidays, and social events.
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Anne
- Lost 18 inches off of her body
- Lost 13 pounds
- Gained lean muscle mass
- PR’d in the gym after being stuck for YEARS
- and so much more! -
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Brooke
- Lost 13 inches
- Down 25 lbs -
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Eric
Eric is a Type 1 diabetic weightlifting athlete who worked with our performance nutrition coach to make weight-safe for his meets.
Our Services
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Welcome to Thriving On—Where Your Health Gets the Attention It Deserves
At Thriving On, we don’t believe in cookie-cutter programs. You’re not like anyone else, and your coaching shouldn’t be either. Whether it’s virtual or in-person personal training, mindset coaching, stress management, functional health, or fitness—we create a plan that’s designed for you and the change you’re ready to make.
We’re a small, hands-on team, and we’re seriously protective of our community. We only work with people who are ready to commit to real change—not just quick fixes. If you’re here, it’s because you’re ready to build lasting habits and see sustainable progress. You’re not just looking to get leaner or build muscle—you want to fall in love with the person you’re becoming along the way.
With our science-backed, personalized approach, you’ll learn how to transform your body and mind. Whether it’s building strength, optimizing metabolism, managing stress, or addressing complex health issues—we guide you through it all, taking the guesswork out of the process. But more importantly, we help you create the mindset and behaviors that make lasting change possible.
Real change takes time. That’s why we ask for a 4–6 month minimum commitment.
No instant gratification here.
Just results that stick and a journey that leaves you proud of the person you’re becoming.
Ready to join the TOC family?Let’s talk! Book an intro call with us, and we’ll figure out if this is a good fit for the both of us, dusciuus your goals, and find the plan that works best for you. Whether it’s personal training, health and nutrition coaching, or a combination of everything, we’ll create a plan that’s perfectly aligned with your goals. Plus, we are HSA and FSA-approved and offer flexible payment plans to make it work for you, which will be discussed on the call.
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In-Person Personal Training
For those who thrive with hands-on guidance and real-time feedback, our in-person personal training helps you feel confident, strong, and supported every step of the way. Whether you're new to the gym or looking to level up, you'll get expert coaching, tailored workouts, and a results-driven plan designed just for you. No guesswork—just progress.
Locations:Coach KC – Kansas City, MO
Coach Tobi – Fargo, ND
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Ideal for busy schedules or anyone who prefers to train from home or their local gym.
Get customized workouts, expert coaching, and ongoing support—all from the convenience of your screen.
You’ll feel connected, motivated, and accountable, no matter where you are.
Plus, you have the option to schedule virtual 1:1 sessions with a coach via video calls for real-time guidance, personalized feedback, and that extra boost of confidence to help you stay on track and feel supported every step of the way.
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At Thriving On, we don’t just hand you a workout plan and hope for the best. Our science-backed, virtual Health & Fitness Coaching is rooted in real education on behavior change, mindset, and stress management. We take an inside-out approach—addressing the why behind what’s holding you back, both physically and mentally.
Instead of quick fixes, we help you uncover the patterns that have kept you stuck, so you can not only achieve the results you want but genuinely fall in love with the person you’re becoming. Your health isn’t just about aesthetics—it’s your greatest asset, your wealth. We’re here to help you protect and elevate it.
You’ll get:
Personalized plans tailored to your goals and lifestyle
Strategies grounded in behavior science to create lasting change
Virtual 1:1 sessions for real-time coaching, accountability, and support
This is more than coaching—it’s a transformation from the inside out.
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Led by our functional nutritionist (and soon-to-be doctor) Coach Tobi, this isn’t your typical health coaching. Our Functional Health & Fitness Coaching helps you avoid the guesswork and know exactly what to do to see real, lasting results.
We combine science-backed strategies with a holistic approach to address issues like hormonal imbalances, chronic fatigue, gut health, metabolism, and more. This isn’t about managing symptoms—it’s about understanding why they’re happening in the first place and creating a plan that supports your body from the inside out.
Perfect for:
Individuals with health concerns that standard coaching can’t fully address
Anyone looking to take a proactive, preventive approach to their health
High performers—whether physical or mental athletes—who want to optimize their performance
You’ll get:
Comprehensive Blood Panel Analysis- up to 4 per year. ($350 value each)
Personalized fitness and nutrition strategies tailored to your unique physiology
1:1 coaching with Coach Tobi to dig deep into your health history, current habits, and goals
Actionable plans that address physical health, mental well-being, and lifestyle factors
Collaboration with your doctor(s) if needed.
If you’ve been told “your labs look normal” but you don’t feel normal—or if you’re ready to optimize your health at the deepest level—this is for you.
Let’s cut to the chase…
Listen, I know this isn’t your first rodeo, and you’re tired of the sleazy marketing tactics, misinformation, and cookie-cutter approaches that never work.
So let me lay it all out for you- exactly what we do, who we help, and the results we create...
HOW T.O.C. IS DIFFERENT FROM WHAT YOU’VE TRIED IN THE PAST…
You’re doing everything right. You’re committed, working hard, following all the rules—but the results? They’re just not showing up.
You’ve tried every diet, every program, every “secret” method. But despite your efforts, you still feel stuck.
The problem isn’t you.
It’s the methods you’re using.
The truth is, the approach you’ve been following wasn’t built for YOU.
It’s surface-level advice that never gets to the core of what’s holding you back: your body, your unique needs, and your personal goals. Generic plans may give you temporary results, but they often leave you feeling worse mentally and physically—more burnt out, frustrated, and stuck than when you started.
The problem with these one-size-fits-all methods is that they doesn’t take into account your unique physiology, metabolism, and hormonal health and completely miss the root causes that are preventing you from reaching your full potential. And without addressing these, you’re left spinning your wheels, chasing quick fixes that don't deliver the lasting changes you are.
What you need is a scientifically-backed, personalized plan designed specifically for your body.
WHY ARE GENERIC COACHING AND THE “JUST EAT LESS, MOVE MORE” APPROACH NOT WORKING FOR YOU...
Your body needs more than restriction.
When you follow restrictive diets that aren’t tailored to your nutritional needs, your metabolism slows down and your body starts to break down muscle tissue rather than building it. Studies have shown that calorie restriction without proper nutrition leads to hormonal imbalances, reduced energy levels, and muscle loss. Instead of becoming stronger and healthier, you end up in a cycle of burnout and frustration.
It’s not just about looking good. It’s about feeling confident and in control.
What you’re really after isn’t just looking good—it’s being able to perform at your best, both physically and mentally. When your body is properly fueled and trained, it works at its highest potential. That’s where Thriving On is different. We focus on the science of how your body functions, optimizing your energy, metabolism, and recovery to help you achieve lasting results.
Your mental and physical health should improve, not decline.
The wrong methods don’t just harm your body—they affect your mindset too. Chronic dieting, overtraining, and unmanaged stress can lead to anxiety, fatigue, low motivation, hormonal imbalances, and gut issues. A functional approach targets the root causes—working from the inside out—so you can improve physically and mentally, achieving lasting clarity, energy, and well-being.
You’re looking for more than a quick fix.
You don’t want a temporary solution. You want to build sustainable results that last. That means strengthening not only your body, but also your metabolism, your mental resilience, and your ability to perform at your best in every area of life. Generic advice may give you short-term results but often leads to burnout, frustration, and long-term damage to your metabolism and mental health.
WHY T.O.C. IS DIFFERENT
At Thriving On Coaching, we take a science-backed, personalized approach to health and fitness. We understand that your goals are about more than just calories in and out—they’re about feeling confident, strong, and in control of your body and your life.
We don’t give you a generic plan. We craft a strategy designed just for you, based on your body’s unique needs, your goals, and the science of how your body responds to training, nutrition, and stress.
When you’re physically and mentally stronger, you’re ready to take on any challenge life throws at you. With the right plan, you’ll perform better in the gym, at work, and in every part of your life.
It’s time to stop following methods that aren’t working for you.
When you get the right approach, everything clicks—and you’ll feel stronger, more resilient, and fully in control of your health.
Feeling more confident in your skin? That’s just a happy side effect.
Ready to tell the
World your Story?
Stef was just like many of you. Doing “all the right things” but never seeing lasting results. After joining T.O.C., her coach identified the root causes holding her back and created a plan tailored specifically to her. By the end of her journey, Stef lost 22 lbs and got off Metformin. She achieved all of that while eating 1,000 more calories a day.
HOW WE COACH
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At Thriving On, we offer bespoke coaching designed specifically for you—your goals, your lifestyle, and your challenges.
Think of us as the trusted experts you turn to, like a CPA or financial advisor, because your health is your most important investment.We don’t believe in cookie-cutter solutions.
Instead, we use a proven 4-phase method that optimizes your metabolism to help you build muscle, achieve that lean, athletic look, and enhance both your mental and physical health.
And for those seeking an even deeper, functional approach to their well-being, you have the option to work with our in-house functional nutritionist, Coach Tobias Boegel, PhD candidate. His expertise is available for a limited number of clients.
Let’s dive into the 4 phases that will completely change your life.
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In this phase, we start with creating AWARENESS.
Your coach will get to know your unique situation—uncovering blind spots, defining success, and identifying the key actions that will make the biggest impact.
By the end of Phase 1, you and your coach have a clear roadmap to follow, tailored to get the most out of your time and effort.
Expected Results:
A clear, customized action plan you can confidently follow
Immediate clarity on what’s been missing and how to fix it
A fresh sense of energy and motivation
Trust that this time, you’re on the right path
Complete confidence that your hard work is finally going to pay off
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In this phase, we create the foundation you need to make it almost impossible for you not to succeed because you’ve tackled the root causes and followed a science-backed plan made just for YOU.
We focus on optimizing your metabolism, build muscle, improve how you feel, develop a better mindset, and teaching you the tools and skills needed to thrive—even through holidays, vacations, stress, and a busy life.
By the end of this phase, you’ll feel like your body and mind are working with you, not against you, while also setting you up for long-term success.
Expected Results In This Phase:
Higher metabolism
Improved mental health, emotional regulation, and resilient to stress
Breaking past poor behavior and mindset patterns to prevent self sabotage
More mental clarity, productive, and more motivated
A healthier relationship with food and your body
Optimized Hormonal and Gut Health
Improved Mental and Physical Health
More energy throughout the day.
The clothes fit better.Feeling stronger, performing better in the gym, and seeing visible muscle growth without spending hours in the gym or doing cardio.
Full confidence in your ability to stay consist despite being busy, stressed, traveling, vacations, holidays, etc.
Cravings and food struggles reduced.Less bloating and discomfort.
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This is where the real work happens, but in a way that’s SUSTAINABLE.
You’ll enjoy your life while reinforcing healthy habits, using evidence-based methods to maintain muscle mass and keeping your metabolism high, while also coming out on the other side better both mentally and physically than when you started.
Expected Results:
Faster results while enjoying more food.
Progress as you balance work, social life, and your goals.
Fitness and nutrition that support your life, not control it.
Accountability, overcoming obstacles, and avoiding self-sabotage with a coach by your side.
Peace of mind knowing you won’t slip back to where you were.
Shedding fat while maintaining the muscle mass you’ve worked hard for.
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Phase 4 is the exit game plan you need to ensure all the hard work you put in will stick.
This is where you learn how to start doing this on your own, and it becomes second nature. Your coach will help you fill your toolbox with key skills you’ll need to be flexible and adaptable.
This includes strategies like intuitive eating and mindful eating, developing problem-solving skills, and building the confidence to manage your health independently.
Expected Results:
Maintain all the amazing results you’ve achieved.
Confidently manage your health and wellness on your own.
Trust yourself to sustain these healthy habits for the long haul.
Master flexible strategies like intuitive and mindful eating.
Equip yourself with problem-solving skills for any challenge.
Feel empowered to adapt and thrive, no matter what life throws your way.
THE NEW ERA OF HEALTH & FITNESS COACHING
WHAT YOU GET WITH 1:1 COACHING
Personalized Nutrition Goals and Action Game Plan
Take the guesswork out of achieving your health goals with a personalized health, nutrition, and fitness game plan tailored to your needs and lifestyle. Our approach provides clear guidance and practical steps, helping you feel less overwhelmed and more confident.
Personalized Nutrition Goals and Action Game Plan
Take the guesswork out of achieving your health goals with a personalized health, nutrition, and fitness game plan tailored to your needs and lifestyle. Our approach provides clear guidance and practical steps, helping you feel less overwhelmed and more confident.
Science Backed Done For You Workouts
Carefully curated by Coach Tobi, these programs are designed to optimize your results with options for every fitness level and equipment need with out spending hours in the gym. Each program tells you exactly what to do, tracks your progress for you, includes demo videos, etc., ensuring you have all the tools you need to build lean muscle and feel great. Get personalized adjustments and support on your technique from your coach.
Weekly Office Hours With Expert Coaches
Direct access to personalized support, allows you to ask questions, clarify doubts, and receive expert advice in real time. These sessions help keep you accountable, address challenges as they arise, and provide the motivation and guidance needed to stay on track, allowing you to keep going even when life gets tough.
Community Support
Increase your chances of success by 95% just by surrounding yourself with like-minded people who are on the same journey. Accountability is key, and having a community to support you makes it way easier to stay on track—whether it’s celebrating wins, pushing through tough moments, or just keeping each other motivated along the way.
Guides, Recipes, and Masterclasses, and More
Guides, recipes, and how-to videos provide clear direction and support, making it easier to stick with the challenge. You’ll have access to simple meal ideas, step-by-step instructions, and helpful demos that make staying consistent and reaching your goals feel much more manageable.
APP FEATURES
The Thriving On Coaching app provides everything you need to streamline your fitness and nutrition journey, all in one place!
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Seamless Onboarding Process to get you started with your coach ASAP!
Access to 200+ recipes
Science backed done-for-you fitness programs curated by Coach Tobi
Workouts you can do anytime, anywhere (including travel workouts)
Access to countless guides and how-to videos
Chat with your coach anytime (DM, voice messaging, GIFs, pictures, and videos)
Hundreds of gym demo videos
App that tracks your progress in and out of the gym for you
Syncs with MyFitnessPal, Cronometer, and most fitness apps
Timers for rest periods, AMRAPs, running, and more
Access to community page and chat for support and motivation from like-minded people
WHAT’S NEXT?
A F T E R S I G N I N G U P,
Fill Out The Form
Filling out the form is your first step to becoming the CEO of your health. It’s a quick way for us to get to know your goals and see if T.O.C. is the place for you.
Jump On To An Intro Call
After filling out the form, you’ll be prompted to schedule an intro call with one of our T.O.C. coaches. This is your chance to ask questions, share your goals, and make sure this feels like a 10/10 fit for both of us. If we’re aligned, we’ll create your custom plan, review payment options, and kick off your onboarding process together.
Onboarding
Once you’re in the T.O.C. app, you’ll find a simple step-by-step process to get started with your coach. This includes an in-depth intake form and onboarding calls designed to create a personalized plan tailored to you and your goals.
Completed
You are now part of the T.O.C. family! With the support of your coach, the endless resources we provide, and an amazing community, we make it almost impossible for you to not succeed.
MEET AUTUMN
Meet Brooke.
MEET THE TEAM
In an industry filled with misinformation and uncertainty, meet the coaches who pride themselves on using science-backed approaches to your health, fitness, mindset, and more. We’re here to cut through the noise and help you become the CEO of your health for life, with personalized guidance and lasting results you can trust.
F A Q
Frequently Asked Questions
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At Thriving On, we provide a bespoke coaching experience designed to meet your unique needs. From virtual and in-person personal training to nutrition, mindset, stress management, and functional health, we’re your one-stop shop for achieving your health and fitness goals.
Whether you’re looking to build strength, optimize metabolism, manage stress, perform at your best, or address hormonal imbalances or health concerns holistically, our science-backed, personalized approach ensures every plan is tailored to you. Using tools like blood work and data-driven insights, we take the guesswork out of your journey.
Whatever your goals, we’ll create a comprehensive plan to help you thrive.
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We require first-time clients to commit to a minimum of 6 months. This ensures we’re working with individuals ready to do it the RIGHT way—no quick fixes or unrealistic expectations, just sustainable progress and real results.
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Because our coaching is so personalized, the price depends on a few things: which coaching services you need to succeed, your goals, your experience, how long you’re committed, your payment options, and the promos we may be running.
We also offer payment plans and are HSA/ FSA approved to make sure investing in your health is manageable for the willing and committed. We’ll talk through all your options on the call so everything’s clear, and you’ll know exactly what works for you.
Just a heads-up, our custom coaching plans require a minimum commitment of 6 months or more for first-time T.O.C. members.
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We typically process bi-weekly payments through Stripe, but we offer flexible payment options to fit your needs, including payment plans and the ability to use HSA/FSA funds for eligible services. Your payment options will be discussed during the Intro Call if we determine you're a good fit for Thriving On Coaching. Our goal is to make it easy for you to get started and stay on track.